Hendry Soong
Full-Stack Marketing Leader · AI Marketing Operator · Growth · Demand Gen · AI
15+ years building marketing teams and functions. Three startups I joined were later acquired.
→ Contact
Your Advantage isn’t the Tool. It’s the System.
Marketing leaders in the AI age aren’t those who collect the most tools or master the most prompts. They’re the ones who can think systematically about marketing challenges and orchestrate AI capabilities toward strategic outcomes.
I build marketing functions that work, and figure out where AI fits in the system.
Background
| Area | Experience |
|---|---|
| Industries | FinTech, AdTech, Media, Telecoms |
| Markets | B2B, B2B2C, SaaS, Enterprise Software |
| Regions | Asia, Europe, North America |
| Outcomes | 3 startups acquired post-joining |
| Current | Building AI marketing tools at growthsetting.com |
See what I’m building → Projects
Exploring marketing roles, leadership or hands-on. → Contact → LinkedIn
Proof, Not Promises
“Hendry is a strategic thinker with excellent communication skills. He grew our user base from 0 to 140k in a very short amount of time.”
Maria J., CEO and Co-Founder at meetinvest
“Hendry consistently demonstrated exceptional leadership and strategic marketing skills with a results-driven approach that significantly contributed to our company’s growth and success.”
Olha V., Chief Growth Officer at GMS
“Hendry is always motivated and shows great commitment, a high level of flexibility and very good analytical skills. His performance was truly outstanding.”
Andrea G., CEO and Chairman at 42matters
“Hendry is what I would call an absolute marketing legend, with knowledge and experience covering many different areas, including brand awareness, account-based marketing, campaign management, lead and demand generation, channel management, etc. “
Raj D., Chief Revenue Officer at GMS
The Builder’s Log
I document experiments, frameworks, and lessons learned from the frontlines of AI marketing.
I’m exploring strategic questions that matter:
- How do we integrate AI into marketing without losing our strategic edge?
- What does sustainable competitive advantage look like in an AI world?
- How do we build marketing systems that compound, not just automate?
→ Read the blog → See the projects
Foundational Thoughts
The AI Marketing Strategy Gap
“In my 15+ years of marketing leadership, I’ve witnessed three major inflection points… It’s this third shift that’s brought me back online with an authentic voice…”
Could AI Replace An Entire Marketing Team?
“88% of organisations now use AI in at least one business function, yet most remain stuck in experimentation. The gap between adoption and results is widening…”
AI Marketing Framework: From Pile of Parts to Working System
“Why architecture matters now? Marketing budgets remain flat at 7.7% of revenue while 59% of CMOs report insufficient budget to execute strategy…”