The Builder’s Log
Marketing leaders in the AI age aren’t those who collect the most tools or master the most prompts.
They’re the ones who can think systematically about marketing challenges and orchestrate AI capabilities toward strategic outcomes.
I’m documenting my journey here, covering analytics, frameworks, strategies, tools, prompts, workflows, experiments, automation, and more, along with lessons learned.
Depth, not hype.
Latest log
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The AI Marketing Strategy Gap
How a profound shift in the marketing landscape brought me to sharing my strategic thinking publicly.