Hendry Soong

Full-Stack Marketing Leader · AI Marketing Operator · Growth & Demand Gen

15+ years building marketing teams and functions. Three startups I joined were later acquired.

At GMS, I built the digital, content and product marketing function from scratch and led marketing communications to support international expansion across multiple markets, during a period where revenue grew from $100M to $500M.

I build marketing functions that work, and design where AI fits in the system.

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Your Advantage isn’t the Tool. It’s the System.

The marketing leaders who win in the AI age aren’t collecting tools or mastering prompts. They think in systems, and orchestrate AI toward strategic outcomes.

Marketing in the agentic age:

AI Marketing Strategy Gap

Why tools without architecture fail. The ‘Pile of Parts’ problem.

Could AI Replace Marketing Teams?

With the right architecture, led by a skilled Operator. The L1-L5 maturity model.

AI Marketing Framework

From “Pile of Parts” to working system. Building AI marketing systems in the agentic age.

AI Marketing Measurement Problem

From broken clicks to machine-readable trust. What broke, emerging, and what to test.

AI Marketing Operator Logs

Raw documentation of building AI marketing systems. What I learned.

Proof, Not Promises

“Hendry is what I would call an absolute marketing legend, with knowledge and experience covering many different areas, including brand awareness, account-based marketing, campaign management, lead and demand generation, channel management, etc. “

Raj D., Chief Revenue Officer at GMS

“Hendry is a strategic thinker with excellent communication skills. He grew our user base from 0 to 150k in a very short amount of time.”

Maria J., CEO and Co-Founder at meetinvest

“Hendry is always motivated and shows great commitment, a high level of flexibility and very good analytical skills. His performance was truly outstanding.”

Andrea G., CEO and Chairman at 42matters

“Hendry consistently demonstrated exceptional leadership and strategic marketing skills with a results-driven approach that significantly contributed to our company’s growth and success.”

Olha V., Chief Growth Officer at GMS

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