Hendry Soong
Marketing Leader · Digital Marketing · AI
15+ years building marketing teams and functions across FinTech, AdTech, Media, and Telecoms.
Exploring what’s next → Contact
AI is Powerful. But it’s Not Strategy.
Most marketing teams are collecting tools, running experiments, generating content, but without a system, everything stays fragmented.
The advantage isn’t the tool. It’s knowing how to make it work.
That’s what I do. I build marketing functions that work, and figure out where AI fits in the system.
What I’ve Done
- Marketing Lead roles across FinTech, AdTech, Media, and Telecoms
- 3 startups I joined were later acquired
- Built and led marketing teams across Asia, Europe, and North America
- Expertise across B2B, B2B2C, SaaS and Enterprise Software
- Shipped 5 AI marketing tools at growthsetting.com
Making sense of AI in Marketing
Through the builder’s log, I’ll document experiments, frameworks, and lessons learned from the frontlines of AI marketing transformation.
Here’s my foundational post diving into the ‘why’ behind this mission:
The AI Marketing Strategy Gap
“In my 15+ years of marketing leadership, I’ve witnessed three major inflexion points… It’s this third shift that’s brought me back online with an authentic voice…”
→ Read
What people say
“Hendry is a strategic thinker with excellent communication skills. He grew our user base from 0 to 100k+ in a very short amount of time.“
— Maria J., CEO and Co-Founder at meetinvest
“Hendry consistently demonstrated exceptional leadership and strategic marketing skills with a results-driven approach that significantly contributed to our company’s growth and success. His innovative approach set a new standard for our digital presence.“
— Olha V., Chief Growth Officer at GMS
“Hendry is always motivated and shows great commitment, a high level of flexibility and very good analytical skills. His performance was truly outstanding.“
— Andrea G., CEO and Chairman at 42matters
What’s next?
I’m exploring marketing roles. Leadership or hands-on.
I care about the team, the challenge, and the opportunity to build.